Our Business

Minor Lifestyle, is the retail business unit under Minor International, which is a distributor and operator of International lifestyle consumer brands in Thailand, focusing primarily on fashion, home & living, lifestyle & wellness products through retail, wholesale and direct marketing channels. With more than 280 points of sales including Charles & Keith, anello, ZWILLING, Joseph Joseph, BergHOFF, Bossini, Crash Baggage, Minor Smart Kids, and POP MART where we offer seamless consumer experience through omnichannel retailing.

Charles & Keith
Anello
Bossini
CRASH BAGGAGE
Joseph Joseph
ZWILLING
BergHOFF
Minor Smart Kids

About CHARLES & KEITH

Fashion label CHARLES & KEITH was established in 1996 with a vision to build a global brand that is self-assured and empowering, imparting confidence to all women.
From a single shoe shop in Singapore to an international network offering dynamic experiences across retail and online, CHARLES & KEITH is always consumer first and aims to unlock an aspirational brand experience that remains attainable. It creates collections – shoes, bags, eyewear, accessories, and fashion jewellery – that enables women to express themselves.

Striving to make fashion more accessible and never compromising on creativity, the brand challenges the convention that fashion is for the few.

About anello

anello® was established back in 2005 in Japan, having the name of our brand derived from an Italian terminology with the definition of “annual ring,” also known as the “tree ring.” Hence, the design of each item drew direct inspiration from tiny details such as intricate patterns or prints in order to create designs that stood out. As a result, our unique bags come in a variety of shapes, sizes, and materials to suit every kind of lifestyle and day-to-day activities.

anello® stands out with its unique Japanese design that fits every lifestyle and uses quality materials. Our products are distributed in Thailand by Minor Lifestyle.

Currently, anello® has fans worldwide who love our creations, and we intend to grow as a global brand specializing in bags. We are passionate about developing better ideas each year, similar to the concept of a growing tree: the longer the age, the better its lifespan.

Our goal is to “design versatile items which are made for everyone and perfect for any occasion.

About Bossini

Bossini, the renowned Hong Kong-based lifestyle brand, has been successfully introduced to the Thai market by Minor Lifestyle since 2001. As the preferred choice for everyday quality wear, Bossini offers an extensive collection of stylish apparel for both men and women. Designed to cater to the needs of the new generation, Bossini's products are not only appealing but also synonymous with premium quality.  

About CRASH BAGGAGE

CRASH BAGGAGE, we are Italians. We like having fun. In 2013, we grabbed a hammer and invented the first crash baggage. That was in Venice. We’ve kept going over since. “HANDLE WITHOUT CARE” is our motto because of the high enthusiasm in our blood, and the worries to a minimum low.

About Joseph Joseph

BRILLIANTLY USEFUL DESIGN Whenever we create a product, we start by identifying an everyday problem. We look beyond the obvious for inspiration and are passionate about devising long-lasting solutions that work beautifully. Whether it involves preparing a meal, organizing the kitchen, doing the laundry, or dealing with waste, every product is designed to make daily life easier.

About ZWILLING

LIVE EVERY MEAL. At ZWILLING, we believe in making meals meaningful, every day. They say the kitchen is the heart of the home. And we couldn’t agree more. For over 293 years, we have been driven by our passion for perfection. Be inspired by this dedication to our craft and enjoy our products' long tradition of quality and innovation. Developed in Germany, our products enrich the culinary world. From us for over 293 years - for you every day!

About BergHOFF

BergHOFF is an international brand from Belgium that defines, designs and delivers sophisticated kitchens that enhance the everyday cooking experience.
We believe in creating sustainable, innovative, and high-quality products at an affordable price, accessible to everyone. BergHOFF is the brand that brings design and innovation to every kitchen.

About Minor Smart Kids

Minor Smart Kids was established in January 19, 1973. We are authorized distributor for international high-end education products e.g. ETL Learning, Hongen Education, BrainChecker etc.